UTAR

refer to www.utar.edu.my

I was starting my study University Tunku Abdul Rahman on 27 May.There was one thing that used to draw my attention ,the UTAR logo.Actually ,I was no very satisfied with its design and I thought there were still had some space to improve. May be it was my personally perception or due to unreliable artist sense.

I was doubted whether I was wrong because there was always have a reason why something was existing .First ,I was not very understand about the meaning of symbolic form in UTAR logo.Why it looked like that? What does the shape or sign actually imply to?I could imagine that what majority people observed from it is "UTAR",four alphabets which stand  for the institution and then nothing anymore , I asked the same question to my friends and their answers were expected.After that,I google searched about it without delay. And this is the meaning of emblem .
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• Blue, yellow and red, being the national colour reflect the Malaysian identity of the institution.
• The letter 'A' in auspicious red gives it prominence, suggesting distinction and excellence in the education provided by UTAR. Red also signals success, prosperity and protection from negative forces.
• The swing of the bold stroke signifies a 'yes', a mark of enthusiastic approval and the right choice.
• The cascade of six lines symbolise the comprehensive courses and wholesome components of education, namely:
  • Virtue and Morality
  • Knowledge and Intellect
  • Physical and Mental Health
  • Sociability and Humanitarianism
  • Aesthetics and Harmony
  • Creativity and Innovation







• The seventh line, the tail of the backbone stroke, represents an integrated, holistic and balanced approach in the pursuit of learning, teaching and research. Together, the holistic and the academic strength will propel UTAR into a future filled with great promise and unlimited opportunities. 

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refer to  http://www.utar.edu.my/contentPage1.jsp?catid=1&contentid=201

 My question is how does it inspire me?I would set a target ,so it will no drop into a infinitive loop.How does the UTAR logo inspire me in designing a UTAR Art Society 

logo ?Is it a bad idea? "At least give a try.or consider as a practise .",I answered.

I try to modify the structure of design based on my intuition  and nature imagination.The long seventh line of the stroke was act as a main part of the logo design as it form the structure of "A",so the rest of six is free to adjust it flow ,shape and location, I do not consider the factor of color management in this design because the color is remained and the number of color is fixed so the variable of the color in design can be calculated ,using the mathematical method ,factorial of 4 ,while there was 4 sector in design , it will be 4 x 4!=96,if expressed more criterion ,the variable will reduce and the result will be obvious.On the one hand ,I will focus  in the form of the logo design because it is more varies .

I will trying to list the every possible change of forms then chose the most optimum one among of them.And this was my method used in my design process .

 " Trial- and -error design is an admirable method.But it is just real world trial and error which we are trying to replace by a symbolic method , because real trial and error is too expensive and too slow." 

--------taken from "Notes on the synthesis of form" by Christopher Alexander

 Although the method I used was imperfect but so far this is the only way I found .I tried to believe my sense in this process as a guideline so that the design was fit to its demand.

one of the logo design

The "A" of the UTAR logo represented the main goal of the university, so I will use it as the resource of my design process .I create the new logo with the characteristic of it.Some of it will be subtracted and some of it will be added .The whole process was thoroughly refereed to our living experience ,what we had seen , heard before.The results was what we think and what we will get.

 It just like Calligraphy that created by Chinese culture .It is formed from the oracle since thousand 

years ago.I regarded it as a part of  the development of the communicative language in a community that explained how a word formed .The concept of how it formed also relevant to any field of design in this century which indicated the self conscious mindset .

It was no only,the language in Chinese community was being modified since long time ago,too include the language in other religion like Islam ,Indian and the list go on.

This picture showed a chinese word which brought out the meaning of water .We could observe that the word was changing from complex to simple form,from realistic to abstract,and in my opinion,"simple and nice "is my answer.

refer to http://q.sohu.com/forum/20/topic/6076684?pg=4

This is one of the design methods used in design process.